Impact Announces $150 Million in Funding
Leading partnership management platform plans to use funding to accelerate global growth and power productive partnerships
New York, NY — Impact, a leading global partnership management platform supporting more than one million partnerships for more than 1,600 brands, today announced $150 million in funding led by Qatar Investment Authority (QIA) and joined by Providence Public. This strategic growth investment solidifies Impact as a leader in the partnership management category.
Impact’s latest round of funding will enable the company to accelerate its investment in partnership automation innovation, increase channel partnerships, and scale its go to market efforts for brands, agencies, and publishers globally. In turn, this is expected to accelerate growth for all participants in the partnership economy. Existing investors in Impact include PSG and Silversmith Capital Partners.
Consumers live in a digital world and have greater control over how they interact with brands. Further, their wariness and annoyance with traditional forms of advertising has continued to grow, with 69% of consumers reporting that they do not trust advertising. This shift has led brands to turn to partnerships to reach consumers in a more meaningful way. Impact enables publishers, brands, and agencies to aggregate, orchestrate, and optimize partnerships -- affiliate, influencer, commerce content publishers, B2B, and more -- in a single, unified platform.
“In our view, brands are searching for new and authentic ways to reach consumers, more so now than ever before as traditionally relied-upon methods of advertising have become increasingly more disrupted and expensive,” says David A. Yovanno, Impact’s CEO. “We believe partnerships create a path to the modern consumer by establishing a natural connection in the form of trusted information, reviews, and recommendations, and done with the consumer’s experience in mind. We believe Impact has seen impressive growth in productive partnerships by driving this new wave of connection between brands, publishers, and consumers.”
This announcement comes on the heels of Impact’s acquisitions of Affluent, Trackonomics, and Activate in the past 12 months and demonstrates Impact’s commitment to the transformation of the overall partnerships ecosystem. In March of this year, Impact became a Certified App Partner for influencer and affiliate marketing for Shopify Plus.
Leading brands rely on Impact’s marketplace to discover and recruit new partners, then contract, track, optimize and process payments for those relationships within the platform. To learn more about how Impact can help drive partnership growth in a single, unified platform visit https://impact.com/.
Impact is a leading global partnership management platform and has been transforming the way enterprises manage and optimize all types of partnerships — including affiliates, influencers, commerce content publishers, B2B, and more — since its founding in 2008. Through its integrated end-to-end solution named the Partnership Cloud™, Impact accelerates business growth by automating the full partnership life cycle, including discovery, recruitment, contracting, engagement, fraud protection, optimization, and payment processing. To learn more about how Impact’s SaaS technology platform and partnerships marketplace is driving revenue growth for global enterprise brands, visit www.impact.com.