OfColor is a financial wellness SAAS platform focused on employees of color.
OfColor works with large enterprises seeking to improve the financial health of this stressed segment of employees, offering fintech tools and financial services. The company integrates the best from fintech and behavioral finance into a single platform and leverages the combination to improve employee financial health. The solution has an initial core focus on financial literacy, debt management and 401(k) programs that are constructed around how people of color save, spend and build wealth. Employers ultimately save on benefits, get a powerful recruitment and retention tool, and get greater program participation and more present employees. Employees get wealth-building tools and culturally relevant financial content that enable them to secure a financial legacy.
"The prevalence of rigid structural barriers too often stymie wealth accumulation for people of color. Overcoming these barriers is OfColor’s mission. I believe that fintech can change financial outcomes at scale for people of color and view the workplace as an ideal distribution center for these solutions. The good news is that there’s a solid contingent of visionary corporate leaders who are dedicated to enabling their employees of color to build financial legacies and together we are working to change the status quo.”
