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Lusha makes the go-to-market world smarter by commoditizing B2B data.

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Founded in 2016 by Yoni Tserruya and Assaf Eisenstein, Lusha provides simple, self-service products that help sales and marketing companies grow their business. Thanks to accurate B2B contact details, Lusha allows sales to prospect and reach their ideal future customers and spend more time selling. Lusha Contacts enables salespeople to locate accurate B2B data, shorten their sales discovery and close more deals. Lusha Forms enables marketers to increase conversion rates by auto-filling their lead forms without compromising on the lead qualification. The company serves users, ranging from small to enterprise businesses.

Year Invested
2020
Location
Tel Aviv, Israel
Website
lusha.com
"We innovate by bringing B2C’s well known simple user experience into the B2B world. At Lusha, we believe there is no reason why buying, onboarding and using software should be any different than buying a shirt online. Customers want to experience things for themselves. This is why we focus on making SaaS products in the simplest way possible which is self-served first."
— Yoni Tserruya, CEO & Co-Founder of Lusha

This statement is provided by an executive of a portfolio company of a PSG fund. PSG has not provided cash or other compensation in exchange for receiving this statement. Any discretion PSG exercises in the determination of the compensation of its portfolio company executives, or other benefits provided to such executives, is not influenced by whether such executive has provided a favorable statement. Nevertheless, the fact that any statements have been provided by individuals whose compensation PSG exercises a certain level of control over, or who may receive certain benefits from PSG, may incentivize such individuals to provide favorable evaluations of their experiences working with PSG. The executive is not an investor in strategies sponsored by PSG.

Lusha

PSG's Govind Anand and Adam Marcus talk with Lusha Co-Founder & CEO Yoni Tserruya and Co-Founder & President Assaf Eisenstein about the personification of Lusha and their vision for the B2B world.

 

PSG's Govind Anand and Adam Marcus talk with Lusha Co-Founder & CEO Yoni Tserruya and Co-Founder & President Assaf Eisenstein about the personification of Lusha and their vision for the B2B world.

Did you know?

Lusha founders bootstrapped a company with a mission to commoditize B2B data to make the GTM world more knowledgeable and efficient.

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